#TheFutureIsExciting: Announcement of new brand positioning by Vodafone

Wednesday, November 01, 2017

 In past few years the way we communicate with each other and the way we connect has change drastically from Animal Horns to Artificial Intelligence.Vodafone service has earn the trust of its customer Worldwide  I being personally Vodafone user since many years & i m  very satisfy  customer .  At Vodafone India Customer are the heart of everything they do and that is why over 210 millions Indians have chosen to stay connected with Vodafone. Since 2007 Vodafone has been consistence awarded for  there best -in -class network, powerful brand,unique distributions and unmatched customer service.

Vodafone's new brand positioning focuses on the theme of optimism about the future and the positions Vodafone as a modern contemporary ,inspiring future using the new tagline, "The future is exciting . Ready?

"The future is exciting .Ready?
Mumbai, October 31, 2017: Vodafone today announced a significant evolution of its brand positioningand visual identity in India, making it the first brand with a progressive view of the world.Vodafone’s new brand positioning focuses on the theme of optimism about the futureand positions Vodafone as a modern contemporary, inspiring and future fit brand, using the new tagline, "The Future is exciting. Ready?"

Launching the new brand identity, Sunil Sood MD & chief executive officer,Vodafone India , said-
“India is entering a new exciting era - an era of Digital, Convergence, Big Data, IoT, Cloud, Augmented Realities, Robotics and Artificial Intelligence.The real and virtual worlds are converging at an unprecedented pace to create a bold new Future” 

Our new brand positioning emphasizes Vodafone's mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world. At Vodafone, we are excited about the possibilities ahead and are ready to enable our customers to conquer this new world.”

As per Vodafone the new visual identity will place greater emphasis on Vodafone’s iconic 'speech mark' logo - the biggest change to one of the most recognized symbols of Vodafone since the hallmark logo was created in 1998. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach.

Following a dramatic rise in digital literacy and adoption in India – a trend that’s being reflected across demographics and geography, Vodafone’s new brand positioning is a visual and intrinsic representation of its ‘Readiness’ to equip and empower customers to stay connected with their world…. From saying ‘Hello’ with conversations on the go, accessing the myriad offerings of mobile internet, content, fin-tech, M2M and IoT solutions, Vodafone has consistently raised the bar in its offerings to cater to the evolving needs of retail and enterprise customers.

Being the one of the largest telecom service providers, has played a pivotal role of co-creator of the telecoms ecosystem and a catalyst of the telecoms revolution across, many markets all over the world. From ensuring ‘Power to You’, Vodafone brings in ‘The Future is Exciting. Ready?’ as customer evolve from the era of the Internet to Digital, mobile to convergence, Vodafone is evolving from being just a telecom service provider to a total communication solutions partner. 

Vodafone logo is one of the most memorable and instantly recognizable logos in the telecommunications industry and the company recently announced a significant evolution of its brand positioning strategy, brand tagline and visual identity across the 36 markets where it has its operations. 

Over the years brand Vodafone has been iconic with the much-loved Pug and the Zoozoos. This new positioning further strengthens brand Vodafone and takes it to the next level. A multimedia marketing campaign will look at simple human stories of embracing technology through the eyes of recent ‘common man’ icons Asha-Bala.

So lets stay glued to know what’s more in store ..do Check these video to know more about the idea.

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